Community Examples

Communicate and Connect With Strategic Intention

Rochester, NY
Collaborative strategic planning helped shape Rochester’s Healthi Kids initiative and proactive, sustained communication advanced its policy campaigns. The partnership intentionally created multiple avenues for honest and constructive exchange with residents and partners, used a student-made video and an equity frame to motivate parents and policy makers to improve school food across the city, and used an online software platform to produce advocacy alerts. These approaches helped propel successful policy campaigns for zoning changes, a school recess policy, long-range transportation planning, a Complete Streets policy and other healthy community priorities. For more information, please read the full story.

Greenville, SC
As part of a rebranding process, LiveWell Greenville (LWG) held a retreat with diverse stakeholders to develop a strategic action plan for the county. LWG conducted multidirectional communication across eight work groups, provided strategy-specific capacity-building training to community members and stakeholders, and communicated progress through a website, social media outlets, e-digests, and presentations as well as more traditional media. LWG’s most effective communications and advocacy approach was to highlight the work of its many diverse partners. Read the full story.

Highlight Benefits That Resonate Broadly

Kane County, IL
Kane County branded its integrated suite of health-oriented, long-range plans as “Quality of Kane” and used terms such as “promise,” “prosperity,” “quality of life” and “for everyone.” It successfully promoted Illinois’ Supplemental Nutrition Assistance Program redemption at new farmers’ markets and a farmland protection ordinance for rural economic development opportunities. A flexible frame helped the Kane County Fit for Kids initiative thrive even through the loss of its initial leadership and a significant post-election change in the county board. Read the full story.

Houghton County, MI
The Copper Country Healthy Kids, Healthy Communities partnership in Houghton County built support among residents and elected officials for a Complete Streets ordinance and other active transportation projects by focusing on livability, economic development, health, safety and future funding opportunities from the Michigan Department of Transportation. Read the full story.

(Re)Set How Issues Are Framed

Nash and Edgecombe Counties, NC
While remaining consistent with its mission, the Down East Partnership for Children in Nash and Edgecombe counties shifted the frame of its work from educational and social supports for young children and their families to healthy communities. It used established networks and approaches to introduce new ideas about healthy policy and environmental changes, carefully assessed readiness for change among partners and showed people how they could implement the work in their own environments. Read the full story.

Hamilton County, OH
The We THRIVE! initiative in Hamilton County supported a broad-based shift from individual-focused public health messages and programs to a healthy community approach that addressed environments, policies and systems (PSE). It helped resident leaders, professionals, elected officials and other stakeholders understand their role and engage in a new movement for change by providing an organizational umbrella, hosting an influential luncheon, conducting educational tours and launching a strategic communications campaign to demonstrate how PSE changes could work for local communities and families. Read the full story.